Privacy Policy

At Graefe Real Estate Group, we value your privacy and are committed to protecting your personal information. This Privacy Policy governs the manner in which we collect, use, maintain, and disclose information collected from users ("User," "you," or "your") of the Graefe Real Estate Group website, located at https://graeferealestategroup.com ("Site").

1. Information We Collect

We may collect and process the following categories of information:

Personally Identifiable Information (PII): Including but not limited to your name, mailing address, email address, phone number, and real estate preferences voluntarily submitted by you through our forms, communications, or registration.

Geolocation information;

Automatically Collected Data: Including IP addresses, browser types, operating systems, and browsing behavior collected through cookies, log files, and analytics tools in compliance with applicable law.

Marketing and Lead Data: Information regarding your interactions with our emails, advertisements, and property listings.

2. Agreement to Terms

By accessing or using the Graefe Real Estate Group website (the “Site”) and any related services (collectively, the “Services”), you acknowledge that you have read, understood, and agreed to be bound by this Privacy Policy and our Terms of Service. If you do not agree to these terms, you must immediately cease all use of the Site and Services and refrain from submitting any personally identifiable information.

2. How We Use Your Personal Information

We use or otherwise process your personal information to:

- Provide the Services, and goods or services requested by, or reasonably anticipated within the context of our relationship with, you.

- Communicate with you, including responding to your inquiries or requests, requesting feedback, and managing our relationship with you.

- Analytics and personalization, including analyzing use of the Services, improving the Services, creating or developing new technologies or features of the Services, and to conduct research and analytics, including to improve our marketing campaigns.

- Marketing and promotional purposes, including sending marketing, advertising, and promotional communications; showing you advertising that we or our partners believe is tailored to your interests; and administering contests, events, surveys, and promotions.

- Evaluate your eligibility for becoming an agent, partner, or franchisee.

- Manage our business operations, including supporting our core business functions, and providing and maintaining the functionality of our Services.

- Security and fraud prevention, including protecting the security and effective functioning of the Services and information technology systems and detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity or prosecuting those responsible.

- Legal rights and obligations, including to address our compliance and legal obligations and exercise our legal rights.

3. How We Share Your Personal Information

We will never share your personal information for marketing purposes outside of the third parties that support our business. We may share your personal information with the following entities, where applicable:

- Advisers and financial institutions, including, auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors;

- Respond to your inquiries and provide real estate services.

- Service providers and suppliers, including, IT outsourcing, marketing, shipment processing, client management, event management, applicant management, and payment processors. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites;

- Generate leads and create targeted marketing campaigns.

- Advertising networks, including Google, Facebook, Instagram, LinkedIn, and Bing to provide you with relevant marketing. Send marketing emails, newsletters, and property updates (you can opt out anytime);

- Other users of the Sites, when your agent or member bio, contact information, photo, or interests are published;

- Other users of the App, if you choose to engage in the opportunity to post comments, or reviews, in a public forum. If you decide to submit information in this manner, that information may be publicly available.

- Government bodies, dispute resolution organizations, law enforcement agencies, or third parties, in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

- Our Partners. We share your information with our partners and vendors to provide Services, and improve website performance and user experience.

If you have questions about the parties with which we share personal information, please contact us as specified below.

4. Your Privacy Choices

If you no longer want to receive our newsletter, emails or other marketing communications, you may unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails, by responding with “STOP” to any text message you receive from us, by accessing the email preferences in your account settings page, or by emailing us as detailed below. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account or inquiries placed through the Services.

With exceptions, you may be able to view, amend, or delete your information by contacting us as detailed below, or through your account by logging in with your username and password.

5. Data Security

We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. Unfortunately, the transmission of information via the Internet is not completely secure and we cannot guarantee the security of your information as it is transmitted to us. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access by third-parties, or other causes beyond our control.

You play an important role in keeping your information secure. You should not share your username or password for your KW App account with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately as detailed below.

6. Cookies 

Graefe Real Estate Group uses cookies and similar tracking technologies on our website https://graeferealestategroup.com (the “Site”) to help improve your browsing experience, analyze website traffic, and deliver relevant marketing.

A cookie is a small data file that a website transfers to your browser for identification and functionality purposes. Cookies allow us to recognize your device and track your interactions on our Site and, in some cases, across other websites. This information helps us understand user preferences, enhance website performance, and deliver a more personalized experience. Some cookies are essential for the basic operation of the Site, while others support analytics, functionality, or targeted advertising.

For general information about cookies and how they work, you may visit www.allaboutcookies.org.

Types of Cookies We Use

Strictly Necessary Cookies:
These cookies are essential for the proper functioning of our Site. They enable you to navigate the website and access secure areas. These are session cookies, which are deleted when you close your browser.

Analytical / Performance Cookies:
We use these cookies to count visitors, understand how users navigate our Site, and improve site functionality. For example, they help us track which pages are visited, the time spent on each page, and user navigation paths.
We use Google Analytics for this purpose.
To learn more about Google Analytics data practices, please visit:
https://www.google.com/policies/privacy/partners/
You
can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: http://tools.google.com/dlpage/gaoptout.

Functional Cookies:
These cookies enhance the usability of our Site by remembering your preferences. For example, they may save your login details or remember that you have visited our Site before. These are typically persistent cookies that remain on your device until you delete them.

Targeting / Advertising Cookies:
These cookies record your visit to our Site, the pages you have viewed, and the links you have followed. This information may be used to display advertising on other websites based on your browsing behavior on our Site and other online activity. These are persistent cookies and remain on your device until removed.

Managing Cookies

You may manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may impact your ability to use some features of our Site.

7. Children's Privacy

The Services are not intended for users under the age of 18. We do not knowingly or intentionally gather personal information about visitors who are under the age of 18. If you are aware of, or suspect that, someone under the age of 18 is using the Services without permission, please notify us immediately by contacting us as detailed below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

8. Effective Date and Changes to This Policy

This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this Privacy Policy at our discretion, so you should check this page periodically as the terms may change from time-to-time. The most recent version of the Policy will be reflected by the “Effective” date noted at the top of the page. In the event of a material change to this Privacy Policy, we will provide a conspicuous message through the Sites and App, via an email address associated with your account, or via another communication method we deem reasonable, informing you of the change. Your affirmative consent or continued use of the Services will constitute your acknowledgment of this Policy in its current version and your understanding of the terms of this Policy.

9. Contact Information

If you have questions or comments regarding this Privacy Policy or our privacy practices, or would like to inquire about or exercise your rights, please contact us at:


Leann Graefe, Realtor®

(407)-230-7910

4885 N Wickham Rd, Melbourne, FL 32940

For Agent: [email protected]

Last Updated: July 3, 2025

Contact Leann Graefe - Realtor® Today

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Office: 4885 N Wickham Rd, Melbourne, FL 32940

Call: +1-407-230-7910